An independent reference on image formats and preparing pictures. It does not distribute images or files, does not give legal advice and is not affiliated with the previous site on this domain.

Comparisons

Comparisons

People often mix up “format,” “resolution” and “quality,” even though they answer different questions. The format determines how a picture is stored, the resolution how much detail it holds, and the final quality depends on whether both fit the job. The tables below help you choose without memorizing technical details.

There is no best format, just as there is no best shoe size.

— Editor's note

How to read the tables: we compare the general properties of formats and ways of storing images. A specific program may add its own settings and exceptions, so if in doubt, check its help.

Raster vs vector

CriterionRasterVector
Made ofA grid of pixels, each with its own colorCurves, lines and fills described mathematically
ScalingLoses sharpness when enlarged: pixels and blurry edges show throughRecalculated for any size without losing sharpness
Best forPhotos, scans, artwork with smooth color transitionsLogos, icons, diagrams, lettering, cutting layouts
Typical formatsJPEG, PNGSVG, plus PDF, which can hold both vector and raster
Possible surpriseA heavy file at large sizesA photo can't honestly be turned into vector

JPEG vs PNG vs SVG vs PDF

CriterionJPEGPNGSVGPDF
What it storesA raster imageA raster imageVector graphicsDocument pages: text, vector and raster together
TransparencyNot supportedSupportedSupportedPossible, depends on the content
CompressionLossy, with an adjustable levelLosslessA text description of shapes, usually light for simple drawingsDepends on the save settings
Use it forPhotos for screens and sendingScreenshots, diagrams, pictures with a transparent backgroundLogos and icons for websitesDocuments for reading, sending and printing

Screen vs print

CriterionScreenPrint
Unit of sizePixels: the picture's width and heightPrint size and dots per inch
GuidelineThe size of the spot where the picture appearsA common guideline is 300 dots per inch
Color modelRGB: color is built from lightCMYK: color is built from inks on paper
Possible surpriseThe same colors look slightly different on different screensBright on-screen colors come out more muted on paper
  • Guides

    Step-by-step guides: crop, shrink and compress a picture and get it ready for an email, a slide or print. The article catalog lives here too.

  • Glossary

    Key terms: pixel, resolution, dots per inch, raster, vector, Bézier curve, compression, transparency and alt text.

  • If it looks off

    What to do when a picture turns blurry or jagged, gets too heavy, loses its transparent background or looks dull on paper.

  • Tools

    The kinds of programs and features that help with images, from the built-in photo viewer to a vector editor and the eyedropper.

  • Questions

    Answers about this reference, about picture sizes and formats, about printing and about using images found online.

Sources

  • Documentation for graphics formats and editors (general principles)
  • Clipday editorial materials

This advice is written in general terms as of the date it was prepared. Menu items, save dialogs and export settings are named differently from one editor to the next and change with updates, so check the help for the program you actually use rather than matching our wording exactly.